Digital Unlocked - Online Fundamental Exam Questions & Answer - Learn Digital With Google

Before You Take The Online Fundamental Exam .You Must Complete & Get 23 Badges for Start the Exam - Learn Digital With Google - Digital Unlocked.  In the Tutorial  , Google Provides a Tutorial Video & After Write the Small SMall Assessment  .Every Assessment finishing After One New Assessment is Open like Game's New Level . Once Further Cleared the 23 Assessment  , You Will Eligible for Take Online Fundamental Exam  . 

Right Now Take Exam  ..Go ON >.Get Certificate .

You've aced every tutorial in the Digital Garage. Ready to graduate? Take the final exam to earn your certificate. 

Digital Unlocked Practise Online Test :  

http://seogiant.co.in/Take_Ga_Exam.php

Questions are Coloured by Dard Blue

Answers Are Coloured By Red :

Question 1

When considering whether to have a web presence for your business, which of the following is not a major factor?

    A Technology

    B Cost

    C Scope

    D How long you’ve been in business

Question 2

Analytics are important for measuring the progress of your digital plan.

    A True

    B False

Question 3

What's the first thing you should do once you're ready to create your business's online presence?

    A Set up an e-commerce store

    B Determine your goals, then develop a plan to achieve them

    C Run lots of social media campaigns

    D Install analytics software on your website

Question 4

Your website content should present your expertise in a clear, simple and easy-to-understand manner.

    A True

    B False

Question 5

Which of the following does NOT contribute to good website usability?

    A A search function for visitors to find what they need

    B Well-organised site structure and navigation

    C Clear, easy-to-understand content for your target audience

    D Putting as much content as a single page can hold

Question 6

Unless you're a web programmer, there’s little you can do to make your web pages load faster.

    A True

    B False

Question 7

Which of these is NOT a typical feature of email marketing tools?

    A Contact database for organising and sorting your audience into groups

    B Customisable email templates

    C Pre-written content for every audience group on your list

    D Behaviour tracking for which recipients open the email or click on links

Question 8

Personalised content is the best way to reach your email marketing prospects.

    A True

    B False

Question 9

When using A/B testing for email campaigns, which of the below can you NOT evaluate?

    A Recipients' mood when email is received

    B Days of the week people prefer to receive emails

    C Most appealing subject lines

    D Whether using photos entices more people to click through to the website

Question 10

The title of your website isn’t important to search engines.

    A True

    B False

Question 11

What is a search engine?

    A A digital program that creates web pages to help people learn about products and services online

    B A digital program used by websites to connect to people who are searching for certain products and services

    C A digital tool that collects the email addresses of people looking for information online

    D An online tool that searches for and identifies items corresponding to certain keywords

Question 12

Search engines index every single page on the Internet.

    A True

    B False

Question 13

What’s the first step in the search engine optimisation process for your website?

    A Off-site optimisation

    B Keyword research

    C Writing fresh content

    D Setting an ad budget

Question 14

Unpaid search engine results based on relevance are called sponsored results.

    A True

    B False

Question 15

What are three key considerations when evaluating keywords for search engine optimisation?

    A Competition, cohesiveness, relevance

    B Frequency, competition, relevance

    C Relevance, cohesiveness, execution

    D Frequency, execution, relevance

Question 16

Meta keywords aren't important to search engine optimisation.

    A True

    B False

Question 17

In what way is search engine marketing (SEM) different from traditional advertising?

    A SEM tends to cost more than traditional ads

    B SEM broadcasts messages to as many people as possible

    C SEM can't be analysed like traditional advertising

    D SEM targets people who are searching for specific information

Question 18

When marketing your business locally, you should list your information on a variety of online sites.

    A True

    B False

Question 19

When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

    A Quotation marks

    B Apostrophes

    C Italics

    D Square brackets like these [ ]

Question 20

Search engines determine the order in which paid adverts appear by using a secret algorithm.

    A True

    B False

Question 21

When interpreting analytics, how does segmentation reveal key insights?

    A It helps the analytics report to collect data more quickly

    B It results in a larger sample size, which adds confidence in decision-making

    C It breaks an aggregate number into its component parts to reveal what’s happening "behind the scenes"

    D Segmentation does not in fact reveal useful insights

Question 22

Local marketing is important for finding the right customers in your own community.

    A True

    B False

Question 23

Which of the following online destinations offers opportunities for local advertising?

    A Directories and review sites

    B Search engines

    C Social media sites

    D All of the above

Question 24

To achieve your marketing goals, it doesn't matter which social networks you join.

    A True

    B False

Question 25

Which of the following are key aspects of a social media marketing plan?

    A Focusing on what and why you’re planning to post

    B Posting during lunch breaks

    C Sharing lots of videos because it targets a younger generation

    D Hiring an outside consultant to manage the work

Question 26

Social media sites provide options for targeting ads or content to very specific audiences.

    A True

    B False

Question 27

When evaluating how mobile-friendly your site is, search engines will consider which of the following?

    A Whether content is optimised for different devices

    B Fonts of a readable size

    C Size of links or buttons

    D All of the above

Question 28

When advertising on mobile search, you should focus on shorter keywords.

    A True

    B False

Question 29

Which of the following is the most accurate analogy for a display advertising network?

    A A targeting option for advertisers

    B A marketplace between online publishers and advertisers

    C A payments system for online ad campaigns

    D A targeting option for advertisers

Question 30

Your business's mobile video ads should tell viewers what you want them to do next.

    A True    [ MAY BE ]

    B False

Question 31

What’s the best way to translate and localise your website content?

    A One language will suit all audiences, so you don't need to translate or localise

    B Ask a native speaker to write, edit and review your content  [MAY BE]

    C Use advanced translation software

    D None of the above

Question 32

There are more formats available for display adverts than for search adverts.

    A True

    B False

Question 33

Which of the following is important for ensuring display ad campaigns support your business goals?

    A Identifying your competitive advantage and targeting your message for your key audiences

    B Getting your message in front of your audience often enough that they will remember you when they're ready to make a purchase

    C Matching particular business goals to certain stages of the sales funnel

    D All of the above

Question 34

To conduct business internationally, you should set up separate e-commerce sites for each country.

    A True

    B False

Question 35

What kind of technology can help you communicate and market to mobile customers in new markets?

    A An email address for communicating with customers

    B Print ads and posters to post in your targeted areas

    C A mobile-friendly website or e-commerce system

    D None of the above

Question 36

Creating video content is the only way to use video in your online marketing strategy.

    A True

    B False   [MAY BE]

Question 37

Which of the following is a key strategy for distributing your video content?

    A Share videos across all of your digital marketing tools, including your website, social media pages and email newsletter

    B Pick one primary place to share your video content

    C Trust word-of-mouth to drive traffic to your videos

    D Send out a postcard to relevant mailing lists

Question 38

You can place ads on video sharing sites even if you don't produce your own video content.

    A True

    B False

Question 39

Which of the following are ways to promote and merchandise your products on an e-commerce website?

    A Recommend goods based on customer behaviour

    B Promote your most popular products

    C Showcase items that may interest shoppers

    D All of the above

Question 40

A "retargeting" ad can help people discover your website.

    A True

    B False