Google Analytics
Improve the customer experience with digital analytics.
Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.
Analytics Capabilities
Whatever your industry – travel, automotive, healthcare, or beyond – Google Analytics helps you evaluate the full customer journey and drive results.
Understand your users on a whole new level.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.[1] Google launched the service in November 2005 after acquiring Urchin.[2] Google Analytics is now the most widely used web analytics service on the Internet.[3] Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360,[4] previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
Google acquired Urchin Software Corp. in April 2005.[2] Google's service was developed from Urchin on Demand. The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006.[11]Google continued to sell the standalone, installable Urchin WebAnalytics Software through a network of value-added resellers until discontinuation on March 28, 2012.[12][13]
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