Who is AMP for?

   

       Who is AMP for?

Join an ecosystem of 850,000 domains, leading platforms, and 100+ technology providers using AMP.

AMP FOR PUBLISHERS

Improve user engagement with fast, compelling experiences.

Web page speed improves the user experience and core business metrics. AMP pages load near instantly enabling you to offer a consistently fast experience across all devices and platforms that link to AMP Pages including Google, Bing, LinkedIn and more. These performance gains often translate in improvements in the numbers that matter, such as time spent on page, return visits and CTRs.

How AMP can help publishers

Enable compelling, consistently fast experiences

AMP speeds up content, keeping users engaged irrespective of where they start their journey -- on the publisher’s own website or from platforms that link to AMP pages like Twitter, Google and Pinterest. With faster and more secure ads, AMP ads deliver great advertising experiences too, ensuring every interaction with a publisher’s brand is a compelling one.

Strengthen your business while maintaining control

Publishers implementing AMP can decide how to present their content, what business model to use, what technology vendors to use, while maintaining and often improving key performance indicators, such as time spent on page, return visits, viewability, CTRs and more.

Reduce complexity in your operations.

Building AMP pages is simple and straightforward. You can often convert your entire archive in days especially if you use a popular CMS such as Wordpress and Drupal. Your teams do not need any special skills nor worry about optimizing your code for each distribution platform as the AMP format is fully portable and AMP pages are consistently fast no matter how a user gets to them. Similarly, AMP ads may be built once and run across all pages, including non-AMP pages.